Making concessions pop
Theater refreshment sales are a blockbuster with digital menu boards.
November 19, 2007
Concessions typically return the highest profit margins at movie theaters, but one chain was struggling with the low visibility offered by standard displays. Moore Theaters teamed with Milford, Mich.-based Storming Images to develop a digital menu board system that would increase sales and speed up transactions.
Click here to view the case study.