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Magnetic 3D intros digital signage display lineup with glasses-free 3D conversion

Displays automatically convert from stereoscopic 3D to autostereoscopic 3D in real time, company says.

October 21, 2014

Magnetic 3D, a provider of autostereoscopic, "glasses-free" 3D solutions, today announced the official launch of its Wildfire3D display line, which includes embedded hardware that automatically converts stereo 3D (side-by-side) content into glasses-free 3D in real time.

"Content creators accustomed to using 3D glasses can now harness the power of our Wildfire3D displays and see their work in real time without having to change workflow, learn new tools, install any special plug-ins and of course, most importantly, do so without having to wear 3D glasses," said Tom Zerega, the company's CEO and founder, in the announcement. "Equally exciting is the opportunity for developers across a wide variety of industries to become engaged with glasses-free 3D for the first time, since Wildfire3D accepts a stereoscopic output from virtually any 3D-enabled application — from visualization and gaming to live video — in the popular format."

The Wildfire3D solution contains a circuit board that, when activated, automatically converts side-by-side stereo 3D content into Magnetic 3D's proprietary multiview glasses-free 3D format, called E3D. According to Magnetic 3D, the technology not only simplifies multiview workflow but also opens up the glasses-free 3D delivery pipeline to all applications that can output in the side-by-side format, enabling a massive library of existing stereoscopic 3D content to be seen without glasses "for the very first time."

"The official launch of Wildfire3D marks a major milestone," company COO Michael Dorin said. "I've had the pleasure of demonstrating this technology in beta to select clients and partners over the last 12 months and the reactions were priceless. Wildfire3D literally takes the glasses out of the equation for virtually any 3D software, content or application. In addition, the technology provides a nearly seamless viewing experience from anywhere in the room… and it's great for watching 3D movies."

The launch represents the culmination of a company-wide effort to offer 3D solutions to a broader range of industries that extend beyond digital signage. Any industry that uses 3D can now take full advantage of glasses-free 3D, the company said.