News

Magnetic 3D completes rebranding with website launch

November 1, 2013

Magnetic 3D, a provider of autostereoscopic glasses-free 3D solutions, announced the completion of its rebranding effort with the launch of its new website at www.magnetic3d.com. Gradually refreshing its image over the past several months, Magnetic 3D said its website launch represents the culmination of a company-wide rebranding effort to help better represent the brand to an audience that extends beyond digital signage.

"With the recent launch of our experiential marketing group (Magnetic 3D Connect) and our expansion into other promising verticals, Magnetic 3D has been gaining incredible momentum," company founder and CEO Tom Zerega said in the announcement. "While our previous website garnered an impressive 2 million hits over the last year, we are confident that the new site will attract even more visitors. This website has been a collective internal effort for some time, but we wanted to make sure that we were completely satisfied with our updated image and marketing materials before we opened the site to the masses; the timing is obviously right. Visitors to the new site will not only notice a fresh look, but they will also be able to take advantage of a wealth of new information."

The new website will offer insight into several new solutions offered by the company, including the expansion of the Allura 3D product line, the introduction of highly customizable 3D displays, and 3D video wall capabilities with the new Empreza series, according to the announcement. Rather than just listing the full range of Magnetic 3D displays, the new site allows visitors to view the actual products dynamically with featured 3D content and detailed views of each display's specific input/output panels. Additionally, a new section focused on Magnetic 3D Connect's capabilities has been added to highlight the various applications of glasses-free 3D technology, including retail and point of sale, digital signage, trade shows and events, experiential marketing and digital out-of-home.

The updated homepage of the website features live feeds that are connected to Magnetic 3D's social media outlets. The feeds are updated in real-time, providing visitors with current, up-to-the-minute news on the company while simultaneously reinforcing Magnetic 3D's social presence across multiple platforms. Featuring embedded videos and links to appropriate playlists, the website is also fully integrated with the company's YouTube channel, which represents an extensive online portfolio of autostereoscopic content.

Magnetic 3D's various programs to become an authorized partner also are presented in a new, easy-to-use fashion, the company said. Using the new website, businesses and individuals can incorporate glasses-free 3D into their initiatives by becoming authorized digital signage network operators, resellers, systems integrators, distributors or affiliates.

"It is essential for us to provide our authorized partners with instant access to important information on the company's products and services," John Bracciante, vice president of channel sales at Magnetic 3D, said in the announcement. "Our partners can now rely on the website as a central source of up-to-date information and communicate with their clients more easily than in the past."

Looking forward, Magnetic 3D said it intends to use the new site to launch innovative glasses-free 3D solutions for a variety of industries.

Learn more about 3D digital signage.