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Macerich’s Shopping Center Network taps Screenverse for partnership

Photo: Screenverse

January 21, 2026

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Macerich, operators and developers of retail and mixed-use properties, has partnered with Screenverse, a programmatic DOOH network, to streamline programmatic access to digital screens in in Macerich's shopping center network.

Macerich has built a shopping center network that blends placements, design-forward environments, and deep shopper engagement in iconic retail destinations like Tysons Corner Center, Scottsdale Fashion Square, Queens Center, Broadway Plaza and several upscale outdoor lifestyle centers, according to a press release.

"As a leading owner and operator of premier shopping centers nationwide, we must stay ahead of the curve by adopting best-in-class technologies in an ever-changing media landscape," Jeff Lesser, vice president of business development at Macerich, said in the release. "Partnering with an industry leader like Screenverse helps us boost performance and efficiency while delivering fresh, impactful media solutions for brands looking to connect with the millions of shoppers across our properties."

The Macerich network includes 345 total digital displays: 330 mall-based digital ad panels, in areas with high shopper dwell times and retail adjacency — including 23 newly added digital panels at Fashion District in Philadelphia. The network also includes 15 large-format and digital spectaculars, at high-traffic entrances and along key corridors.

In addition to on-premise access, Screenverse will offer PMP deals for large-format and billboard-style placements, enabling brands to activate premium retail moments with scale and creative flexibility.

"We're honored to be selected as Macerich's exclusive programmatic partner," Daniel Fleischer, VP supply partnerships at Screenverse, said in the release.

Macerich's digital inventory is available programmatically through Vistar Media, Place Exchange by Broadsign and Hivestack Perion for campaign activation across the network.

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