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Lyle Bunn: Digital signage ‘turned the corner' in 2008

November 24, 2008

TORONTO — Lyle Bunn, an independent consultant widely recognized for his work as an advisor, educator and commentator in North America's Digital Signage/DOOH industry, has published a white paper entitled "2008 Digital Signage Year in Review."

The article outlines major events in the digital signage landscape in 2008, including technology advancements, growth of interest in measurement and more participation from major companies such as Wal-Mart. Bunn also offers his predictions for the industry in 2009.

Download this white paper  

• DOOH advertising gets lift as the business model gains acceptance
• Top 10: Digital out-of-home is an advertiser's most powerful tool
• Projection extends the reach of digital signage