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Lucit designs tools to streamline digital ad moderation

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December 21, 2021

Lucit, a software producer that helps advertisers dynamically control digital billboards with a smartphone app and run automatically generated ads, is deploying a set of tools to help alleviate strain on traffic and ad moderation teams, which can cut the work required to moderate content by 80-90%, according to a press release.

Operators can approve ads from either the desktop application or from their phones with the Lucit app.

With Lucit Moderation and the AI Ad Approver, the system is built on two engines: user trust and AI driven image and text moderation.

Lucit authenticates users in-app and then keeps track of which users made modifications to any portion of a creative. It then creates a trust model between the operator and the user that allows each operator to decide which users they do and do not trust.

Lucit, founded in 2019, is based in Bismarck, North Dakota.