Software

Looking Glass unveils Hololuminescent Display

Photo: Looking Glass

September 24, 2025

Looking Glass has unveiled what it's terming a new category of display, the Hololuminescent Display, which transform video into lifelike 3D holograms and works with digital signage, content management systems and video infrastructure.

Users can create video, media and interactive experiences using standard tools, deploy content on existing video infrastructure and display it as 3D holograms on Looking Glass HLDs, according to a press release. That means 3D software pipelines are no longer required to create immersive visualizations.

Immersive experiences such as VR, hologram boxes and holographic fans can be difficult to deploy at scale given challenges with content development, space constraints and the number of users who can experience it at any given time.

The HLD can eliminate those challenges and it doesn't just show the user's video content. It makes it appear present by enhancing standard content with real depth, all on a razor-thin display that is less than 1 inch thick, has up to 4K resolution, high brightness and a standard display form factor.

"Looking Glass is in the business of delivering magical holograms that can be deployed anywhere," Shawn Frayne, CEO of Looking Glass, said in the release. "Our new Hololuminescent Displays are designed to command attention in advertising, retail, and live environments. They are powered by a fundamentally new technology that builds on our light field expertise but works seamlessly with standard video, CMS and existing advertising infrastructure. We also still offer our amazing light field displays for teams who need to review 3D depth or who are advancing 3D R&D or development."