News

Long Island performing arts theater raises curtain on digital signage

September 3, 2013

The Patchogue Theatre for the Performing Arts in Long Island, N.Y., has installed the Origin Express digital menu board solution from Origin Display Group Inc., a supplier of indoor, outdoor and digital menu boards, according to an announcement from Origin Display.

The Patchogue Theatre of Performing Arts was in need of a medium to connect with the visitors to their theater, and teamed with Origin Display Group to add a digital solution that has shown immediate impact, the announcement said. The digital component has been placed in the theater foyer and is being used to highlight fun facts, schedules of events, bar specials and announcements.

"Walking in to the PTPA you immediately get a sense of nostalgia, as if you have been taken back in time," Origin Displays VP of Sales and Marketing Vic Pereira said in the announcement. "This is why adding the digital signage was a tricky one. Forget the networking challenges that resulted from the building's age, we needed to make sure that we didn't disrupt the look and feel when adding the digital element. Thankfully, the theater's Director of Operations, John Ashline, was able to guide us to an area where the signage would not only work in terms of customer reach but also in terms of interior appeal. So far we have received positive reviews of its impact. That aside, Origin was proud to work with the theatre. The PTPA is rich in community spirit, and as a Long Island company we were honored to have had this opportunity."

Learn more about digital signage in entertainment venues.