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London Tube digital signage to flash ESPN World Cup updates

June 11, 2014

ESPN has teamed with Transport for London to bring scrolling World Cup 2014 news, results and score updates to platform screens and entrances in more than 140 London Tube stations, according to Engadget.

The all-sport channel is said to have forked over about £100,000 (U.S. $167,971.50) for the privilege, according to the site, and will kick things off tomorrow with the Brazil-Croatia match, and continue on throughout the day after the Cup's final match.

Image courtesy of Flickr/Transport for London.