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Lightbox OOH partners with WeWork to deliver DOOH to the workspace
December 2, 2020
Lightbox OOH Video Network, a DOOH media company has partnered with WeWork to deliver a DOOH network for workspaces. Through this partnership, Lightbox will serve as the advertising sales representative for WeWork and its more than 5,000 displays in offices, according to a press release.
"We're thrilled to bring WeWork's screens into our network," Greg Glenday, CEO of Lightbox, said in the release. "Digital Out-of-Home has been the fastest evolving segment of media for the past several years and that has only accelerated in 2020. Our brand partners want audiences in context, and Lightbox can give them access to WeWork's highly valuable audience made up of everyone from startup entrepreneurs to large tech companies. They are the ones shaping the future and now there is a way for brands to speak to them."
