News

Liberty Travel launches 190-location digital screen network

November 5, 2007

NEW YORK CITY — Liberty Travel is installing a digital-media network at many of its more than 190 retail locations.

Thesolution features a wall-mounted, four-screen synchronized video display that provides a panorama measuring two-by-eight feet. In addition, a portrait-style video screen, measuring two-by-four feet, is mounted by the store entrance and is visible from the street.

The digital signs will replace Liberty's traditional in-store light boxes, which could display only one advertisement at a time. It is now possible for multiple advertisers to feature animated messages simultaneously — and all in full-motion video.

"I feel strongly that our investment in this new network will reap benefits two-fold — by positioning us as a creative distribution partner for our suppliers and keeping us ahead of our competition," said Cathy Pelaez, chief operating officer for Liberty Travel.

"Liberty Travel is embracing the opportunity to connect with its customers while they are in their locations and poised to make decisions," said Stuart Armstrong, North America president of EnQii/Digital View media, which designed and installed the network.

Founded in 1951 as an innovator of the vacation package concept, Liberty Travel is one of the largest travel companies in the United States, and is the largest privately held leisure-travel company.