News

LG rolls out dynamic, in-store experience for OLED, SUPER UHD TVs

July 7, 2016

LG Electronics USA has rolled out its LG Experience, an interactive television display designed to help TV shoppers experience and understand the latest advancements in TV picture quality, including High Dynamic Range and 4K Ultra HD resolution, on LG's 2016 OLED andSUPER UHD TVs, according to a company press release.

Advanced LCD and LED Super UHD TVs are also available. LG supports both available HDR formats: HDR 10 and Dolby Vision for access to all the HDR content available today.

The 16- and 24-foot LG Experience walls are debuting now in nearly 400 Best Buy locations nationwide. Other configurations of the LG Experience display also are planned for regional retailers.

"With so many new technologies and oftentimes confusing jargon used to describe them, it's our job as a manufacturer to help consumers understand the benefits of today's leading innovations and gain the knowledge they need to feel confident in purchase decision — and one of the best ways to do that is to offer first-hand consumer experiences with our leading retail partners," said VanderWaal, vice president of marketing for LG Electronics USA.

The following TV technologies are on display in the LG Experience:

• HDR — HDR delivers brilliant brights, darker darks and a wider palette of colors, reproducing images that are more true to life, the release said.
• 4K Ultra HD —Shoppers can see the advanced screen resolution of 4K, which delivers offers four times the pixels of conventional HDTV for image clarity with exceptional detail and realism.
• OLED 4K — The LG OLED TV delivers perfect blacks, intense colors and infinite contrast housed in a sleek, slim design, according to the company. All four 2016 OLED TV series are Smart TVs that also deliver 4K Ultra HD resolution and support both HDR standards.
• LED 4K UHD TVs —The 2016 line also offers advanced technologies that deliver over a billion rich colors, smoother motion and elevated brightness, the release said.

The display at Best Buy also will feature premium streaming sound bars. Two 86-inch Ultra Stretch Signage Displays showcasing dynamic content round out the LG Experience.

Beyond the product demonstrations, the LG Experience serves as a showcase for immersive visual content. Videos in 4K resolution reinforce OLED and LG SUPER UHD TV's picture quality and serve as a vehicle for interactive demos to educate consumers on the benefits of HDR technology. Consumers can also have an interactive experience with LG's webOS 3.0 Smart TV platform for switching between live TV, streaming content and external players.