Display Technology

LG, Mercedes-Benz Stadium team up to elevate the fan experience

Image courtesy of LG

May 6, 2025

LG and Mercedes-Benz Stadium have formed a multi-year partnership aimed at elevating the fan experience via installation of hundreds of LG DVLED and LCD displays throughout the venue.

The effort includes a 98-screen pitch LED ribbon-board offering field level backdrop for all Atlanta United Home matches. It is LG's first such implementation in the U.S., according to a press release.

"We are proud to partner with the Mercedes-Benz Stadium team to install LG's innovative display technology throughout this magnificent sports and entertainment venue, from the unique field pitch boards to bars and club experience zones," David Bacher, head of B2B marketing at LG Electronics USA, said in the release. "Over the course of this partnership, we look forward to helping Mercedes-Benz Stadium achieve its goal of making the fan experience more compelling and engaging with our display solutions."

"Already offering world-class sport and live music entertainment, Mercedes-Benz Stadium is now looking to the future by adding the best display technology from the field level to bars and guest engagement zones," Kevin Pope, vice president and chief information officer, AMB Sports and Entertainment, said in the release.

As part of an ongoing stadium-wide display technology refresh ahead of the 2025 Club World Cup and 2026 FIFA World Cup, LG LED displays are being installed across multiple areas, including the Gallagher Club and Lounge at Molly B's, concourse areas, clubs and the most unique being the field level pitch boards used for soccer matches.

The 98-screen field-level LED ribbon display features a unique technology over each display that helps protect the screens from impact and allows the uniquely portable advertising and information display solution to be stored away between matches, according to Tom Bingham, LG Electronics USA's B2B vertical markets director. The specially designed display can also be used for other events where field level signage is required.

Opened in 2017, Mercedes-Benz Stadium is home to the National Football League's Atlanta Falcons and Major League Soccer's Atlanta United.