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Lexmark showcasing digital signage endcap solution at NRF BIG Show

Printer company continues diversification with digital signage solution.

January 12, 2015

Lexington, Kentucky-based Lexmark International Inc. is launching its new digital signage endcap solution this week at the National Retail Federation trade show and expo at the Jacob K. Javits Convention Center in New York City, according to a company announcement.

Lexmark's Digital Endcap solution is designed to help retailers increase the speed and accuracy of in-store signage execution, enabling them to move inventory, ensure proper brand representation and increase revenue, the company said.

According to the announcement, endcaps are critical to the retail business, generally representing only about 2 percent of the number of items sold in a retail location but contributing as much as 30 percent of store sales¹. Maximizing the value of endcaps is a challenge for retailers given the need for frequent and accurate updates at the store level.

"Lexmark's strategy is to deliver solutions that solve challenges and expand the potential of key opportunities within the enterprise, such as maximizing the revenue from endcap promotions in retail," said Marty Canning, Lexmark executive vice president and president of Imaging Solutions and Services. "Lexmark's Digital Endcap solution makes it easy for retailers to update signage at a moment's notice, allowing them to move inventory quickly and efficiently."

The Digital Endcap solution is designed to streamline store operations for promotions, eliminate the need for ladders or lifts, eliminate delays and expenses related to large-format paper signage, and provide headquarters with store-level data on promotion activity, the company said.

(¹Dr. Herb Sorensen, Ph.D., May 16, 2009, "Inside the Mind of the Shopper: The Science of Retailing")