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LevelVision expands collegiate digital ad network
January 17, 2008
ROANOKE, Va. — LevelVision Media has announced it is expanding its College Bookstore Network (CBN) to reach hundreds of college bookstores nationwide, covering 80 percent of major DMAs. CBN will enable advertisers to have direct access to a valuable target market: college students, who are emerging consumers. "Tests have proven that LevelVision devices have both a psychological and proxemic effect on consumers that lead to increased sales by engaging consumers at their 'point of persuasion.' This high quality, proxemic engagement has been shown to influence consumer purchase decisions," LevelVision wrote in a release. CBN has been working with Virginia-based C&N Sports in this deployment, building on C&N's long-standing relationships with college bookstores and key sports clothing manufacturers.
"We are excited that previous studies have shown that an engaged consumer is more valuable to brand marketers and advertisers because our media network effectively engages consumers," said Jim Currie, president of LevelVision. "The proxemic and psychological effect of our media solution creates a distinctive competitive advantage with its 'one-to-one' communication rather than a broadcast message to consumers."
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