People On The Move

Leadership announcments include Broadsign, B-Tech AV Mounts

Dick van Baarlen (L) has replaced Matt Bennett (R) as CEO at B-Tech AV Mounts. Image courtesy of B-Tech AV Mounts.

March 3, 2023

Broadsign has announced the formation of a VP of SaaS Sales role, to which it has appointed Frank Vallenga, whose responsibilities will include oversight of Broadsign's global SaaS sales team along with helping current customers in building and scaling their OOH media businesses, according to a press release.

Vallenga joined Broadsign in 2015 as Sales Director and later served as head of sales for EMEA and APAC.

"As Broadsign continues to grow and mature its offerings, strong leadership is crucial, and Frank is the ideal person to shape this new role," Maarten Dollevoet, chief revenue officer at Broadsign, said in the release. "His proven ability to build meaningful relationships with customers and the internal sales team alike will help propel Broadsign further. We're thrilled to see what the future holds with Frank at the helm of global OOH SaaS sales."

"Broadsign is expanding its service slate and customer base at an incredibly rapid pace," Vallenga said in the release. "While here, I've seen our customer base grow exponentially alongside the team and have enjoyed all the learning opportunities and new responsibilities this has brought. I'm honored to be taking on a newly formed role and look forward to helping media owners continue to expand their businesses and prepare for the future."

B-Tech AV Mounts announces CEO

B-Tech AV Mounts, a U.K.-based global AV mounting solutions firm, has announced that Matt Bennett has stepped down after 15 years as CEO and will be replaced by Dick van Baarlen, according to a press release.

Starting at the company, a family business, in 1998, Bennett's tenure included a focus on growing its export operations and international growth, including living in Hong Kong from 2002-2008 while establishing manufacturing operations and an Asia Pacific supply chain for the company. Bennett became owner and CEO in 2008, establishing the company's ethos of "local service on a global scale."

Van Baarlen, whose previous experience includes serving as CEO of Global Mounts Group, a partnership between Neomounts and B-Tech AV Mounts formed in 2022, in which each brand operates as an independent brand while cooperating closely together, with an aim to provide a "one stop shop" for AV and IT mounting solutions.

"Taking on Matt's duties as B-Tech's CEO, I am confident in further developing B-Tech's position as a true international market leader of pro-AV mounting solutions," van Baarlen said in the release. "Within the Global Mounts Group, B-Tech continues to serve the pro AV market according to the existing channel and product assortment strategies, and will keep offering the best dedicated support to our distribution, reseller and integrator partners worldwide."