DOOH Advertising

Laqshya Media Group expands in United Arab Emirates

Night view of Dubai. Provided by Adobe Stock.

February 21, 2023

Elie Hankash was announced as Laqshya Media Group's Dubai office. Courtesy of Laqshya Media Group.

Laqshya Media Group, an India-based marketing and DOOH firm, has announced the expansion of its operations, and the appointment of Elie Hankash as general manager, in the UAE and Gulf region, according to a press release.

Hankash will report to Atul Shrivastava, group CEO at Laqshya Media Group, and brings 35 years of experience in advertising and media to the role, holding senior positions at Leo Burnett, Y&R and others, most recently serving as regional buying director at MCN Group for 15 years.

"I am eager to bring my skill set to Laqshya and help drive the company's growth in the UAE and Gulf region," Hankash said in the release. "We believe that the Middle East region is an important market for us, and we are committed to building strong relationships with clients and partners in the region."

"We couldn't be more excited to welcome Elie to the Laqshya Media Group family," Shrivastava said in the release. "His extensive background in related fields is a game changer as we grow our presence in the UAE and Gulf region. Our expertise and experience make us confident that clients will warmly receive our tech-focused and innovative approach to out-of-home media and partners alike."