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Lamar honors Black History Month with billboards

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February 4, 2022

In celebration of Black History Month, Lamar Advertising Company, an outdoor advertising producer, will use its national network of digital billboards to recognize nine African Americans whose achievements and accomplishments broke barriers and changed U.S. history, according to a company press release.

The "Heroes in History" to be featured on billboards through February include: Sadie Tanner Mossell Alexander, lawyer and Ph.D. in economics; Margaret E. Bailey: Army Nurse Corps colonel; Ruby Bridges, civil rights activist; George Washington Carver, botanist and inventor; Bessie Coleman, early civil aviator; Rudolph Fisher, physician, radiologist, novelist, musician and orator; Bernard Anthony Harris Jr., NASA astronaut; Langston Hughes, poet, social activist, novelist, playwright; Toni Morrison: Pulitzer Prize-winning novelist.

"For Black History Month, we are proud to once again use our national digital network to honor prominent African Americans and hopefully inspire people to learn about their incredible achievements," Sean Reilly, CEO of Lamar Advertising Company, said in the release.

Lamar's Black History Month campaign will be featured on hundreds of digital billboards across the U.S. Additionally, Lamar offices will also recognize local African American leaders and heroes on digital billboards in their respective markets.

Founded in 1902, Lamar Advertising has over 351,000 displays across the United States and Canada.