DOOH Advertising

Lamar Advertising launches Veterans Day interactive OOH campaign

Photo: Lamar Advertising

November 6, 2025

Lamar Advertising, an outdoor advertising company, is launching Heroes Across America, a Veterans Day interactive OOH campaign honoring the service of U.S. Armed Forces veterans.

For one week beginning Nov. 7, Lamar will feature photos of military veterans on digital billboards in the regions where they live. Submissions are now being accepted at LamarLovesVeterans.com, according to a press release.

"Our nation's veterans have sacrificed and given so much of themselves to protect our freedoms," John Miller, EVP of sales and marketing for Lamar Advertising Company, said in the release. "We created the Heroes of America campaign to express our gratitude and appreciation, while also giving people an opportunity to recognize a service veteran in their life in a special way."

Those wishing to honor a veteran can visit LamarLovesVeterans.com to upload an individual image of the veteran, provide the veteran's name and military branch, and select the region where the billboard tribute will be displayed. Once complete, the submitter will receive a confirmation email including a virtual mock-up of their billboard. Heroes Across America tributes will run on these billboards from November 7-14, rotated among the usual paid advertisements.

The submission window will remain open until Nov. 12. The number of daily submissions accepted will be capped at 5,000. Images containing large groups, corporate logos, business messages, political content or images of weaponry will be rejected.

Lamar's Heroes Across America campaign will be featured on more than 1,000 digital billboards in 95 markets across the U.S. Lamar will amplify the campaign by using its social media channels as well.