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Lamar Advertising debuts mental health awareness DOOH Campaign

Provided by Lamar Advertising Company.

September 16, 2022

Lamar Advertising Company has partnered with nonprofit Vibrant Emotional Health to launch a DOOH campaign designed to raise awareness for Vibrant's mental health services and 988 crisis line in recognition of National Suicide Prevention Month, according to a press release.
For the rest of the month, Lamar digital boards will show the hashtag #BeThe1To and the link to the Vibrant website, which contains suicide prevention information. The campaign also highlights the launch of the 988 crisis line, which redirects callers and texters to the National Suicide Prevention Hotline.
"Suicide tragically impacts so many families and lives in our country," Tammy Duncan, EVP of human resources at Lamar, said in the release. "We're hopeful that, in deploying our national digital network, everyone will know that help and hope is just a phone call, text or click away."