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La Paella integrates NoviSign digital menu boards

May 8, 2019

La Paella, a fast casual Spanish restaurant, recently deployed NoviSign's digital menu boards to improve customer experience and boost sales. Nextelix Connect, a NoviSign partner, deployed NoviSign's cloud-based digital menu board software with Philips D-Line 49-inch commercial grade system-on-chip displays, according to a press release.

The restaurant chain was looking for a cloud-based solution that could offer day-parting, while being easy to deploy and install. With NoviSign's solution, La Paella can preschedule menus, items and promotions with dayparting.

"The entire NoviSign experience has been foolproof. Their digital menu board software is intuitive, reliable and supports any menu design option. Within minutes I was able to easily design my menu, add new items, changes prices and insert my food images," Eddie Estevez, COO, La Paella, said in the release. "Whenever I need to make an update, I simply log-in to my account online and apply my changes. Within the seconds of applying my changes, my digital menu boards update."

Nextelix deployed the displays flush against the wall without additional wiring. Each display came with an integrated media player and Wi-Fi, according to the release.