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La Contenta Golf Club adds DOOH ad screens to golf carts
March 31, 2009
CHANDLER, Ariz. — ProLink Solutions, a provider of Global Positioning Satellite (GPS) golf course management systems and digital out-of-home on-course advertising, has announced that La Contenta Golf Club (Valley Springs, Calif.) now features the GameStar GPS system and will tap ProLink's digital out of home media via its exclusive national advertising program.
In addition to the installation of ProLink GPS systems, La Contenta launched a multi-faceted club renovation plan in the spring of 2008. The work will give the clubhouse a major facelift, including a larger banquet facility able to accommodate up to 300 guests, an outdoor wedding and event area, patio dining, redesigned cocktail lounge and expanded Pro Shop.
With ProLink's patented, 10.4-inch high-resolution color screen, the cart-mounted units display dynamic, easy-to-read graphics including distances to the pin and hazards, pro tips, pace-of-play timer and radial arc for cart-path-only holes. Golfers will also be able to order food and beverage items with a touch of a button on the ProLink screen.
Servicing many of the world's most famous courses, the GPS provider recently introduced its ProLink Touch, the golf industry's first cart-mounted touchscreen. The system features enhanced scoring functions which will automatically calculate "Nassau" and "Skins" results.
The system's memory stores up to 7,500 ads, generating incremental revenue through a larger sales inventory. Designed with a proprietary custom interface, ProLink Touch delivers cart-to-clubhouse communication for all purposes including two-way communications, golfer safety, food-and-beverage orders and pace-of-play alerts.
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