News

LA City Council votes to allow digital signage on skyscrapers

March 31, 2011

According to Southern California Public Radio, the Los Angeles City Council recently approved a developer's plans to include flashing digital signs on the new Wilshire Grand hotel and an adjacent office tower.

Developers plan to replace the Wilshire Grand hotel at Wilshire and Figueroa with a new 45-story hotel and adjacent 65-floor office building. The $1 billion project is one of the largest ever in downtown Los Angeles.

Despite objectors to the proliferation of digital billboards, the City Council voted unanimously to allow the developer to include flashing digital signs on the sides of the skyscrapers.

The first 10 floors of the two buildings will feature advertising, the top floors will feature non-commercial images.