DOOH Advertising

Koddi, ISM partner to simplify retail media buying

Photo: Koddi

October 8, 2025

Koddi, which provides retail and commerce media technology, and In-Store Marketplace, a centralized platform for digital in-store media integration, have embarked on the next phase of their partnership.

The goal is to provide unified programmatic access to in-store inventory and simplify retail media buying by making in-store touch points as accessible and programmatic as other digital channels, according to a press release.

Koddi's enterprise SSP (supply-side platform), activates ISM's supply to enable omnichannel buying for in-store placements. This includes activation through platforms like Yahoo DSP — either as public, always-on or private campaigns — giving advertisers ongoing access to in-store inventory through an interface they already use.

"Koddi is committed to transforming commerce media by eliminating friction and expanding what's possible for brands and retailers," Nicholas Ward, president and co-founder at Koddi, said in the release. "Partnering with ISM is a foundational move toward unifying in-store media with the national retail media landscape. It brings the same transparency and ease advertisers expect when activating through DSPs like Yahoo, ensuring in-store is on equal footing with onsite and offsite placements."