News
Kinetic, Grand Visual, announce DOOH handbook, unveil Accelerator online DOOH app
July 28, 2010
Kinetic, in partnership with Grand Visual, announced today that it has released its second annual Digital Out-of-Home Handbook, which it's calling "the definitive guide to the growing digital OOH sector."
The guide gives a comprehensive understanding of how to communicate with people in environments where digital works best, and the 130-page guide, produced together with digital production company Grand Visual, is a reference point for all those involved in the planning, creation and execution of advertising across the industry's complete spectrum of screens, according to the announcement.
Kinetic and Grand Visual also are announcing the unveiling of Accelerator, a dedicated online tool which manages the copy production process and distribution of DOOH campaigns allowing for major time-saving efficiencies.
The program is designed to aid the entire campaign process, from campaign specification and copy validation through to final delivery. It will aim to simplify and streamline existing processes through centralization, according to the announcement.
The handbook is released as the Outdoor Advertising Association (OAA) reports double digit growth for digital out-of-home revenues in the first quarter of 2010. According to the industry body's figures, DOOH revenues between January and March rose 11 percent year-on-year to £19.06m, up from £17.14m in the same quarter last year.
According to the release, those revenue figures for Q1 2010 are just half a million shy of those earned in the whole of 2004, when the OAA reported that digital accounted for £19.59m.
"The popularity of digital out-of-home continues to grow across a range of environments," said Carolyn Nugent, Kinetic's head of digital, U.K. "We are seeing a particular increase in demand in the retail environment, from malls to convenience stores; a trend we expect to continue for the remainder of 2010. There is also a growing interest from clients in interactive technologies, which interrupt linear advertising and offer a unique one-to-one conversation, reaching people in a way no other medium can."
This month's figures reflect an ongoing success for digital, which bucked the advertising downturn in 2009 with revenues increasing by more than 10 percent and an increase in its share of overall OOH to 9.4 percent. Kinetic anticipates DOOH revenues to grow to around £82m in 2010, an increase of 12 percent on 2009.
Related Media
Subscribe
Get the latest news and resources from Digital Signage Today.
Recent Posts
Hypervsn, Firefly, Flo Advertising unveil 3D holographic experience truck
Almo Pro AV’s Josh Taylor, Amanda Mectuchen named to influencer class
Legrand | AV debuts residential AV Innovations at industry expo
Hologram Media Network, Proto conjure up interactive theater experience
Epson showcasing projection features at Pro AV industry events
