News

Traditional signage company focuses on digital signage with rebranded website

July 7, 2014

Keyser Industries, which said it has been serving the restaurant and retail industry with traditional signage solutions for more than 48 years, has rebranded its website as Keyser Retail Solutions and has relaunched its website to reflect its expanded capabilities in supporting these industries with digital signage solutions and technology installation services, according to a company announcement.

"We have been growing our business in these areas steadily through referrals and repeat business, and it was important for us to have our website reflect our contemporary capabilities," said Bill Keyser, CEO of Keyser Industries, in the announcement. "Our purpose is to create value for our customers and partners through technology solutions and services, and we want our online presence to reflect this purpose."

This re-launch reinforces the company's dedication to offering the latest in technologies and signage, the announcement said.

"There are numerous pressures on merchandising today: expanding product offerings, expanded dayparts, an informed consumer expecting a modern experience to name a few," Keyser said. "We believe digital signage as a medium is just beginning to come of age at retail. Keyser seeks to make that transition easy for our customers by being their single-source solution, from inception through to installation and service support. Our partnerships with leading technology companies and key industry associations ensure our solutions are high in quality and reliability, something that has always been a keystone of our business."

With the re-launch, visitors will find a new, easy-to-navigate site, the company said, as well as more information on the company's digital signage solutions and installation services. Keyser Retail Solutions provides technology solutions and services that enhance a business' presence. Digital signage is an essential aspect of many companies' marketing plans, and Keyser Retail Solutions offers solutions for businesses that are interested in integrating this type of advertising and visibility into their strategies, the company said.