
January 19, 2023
Kevani, a Los Angeles-based DOOH firm, has expanded its L.A. footprint by gaining full advertising sales rights at a DOOH installation at Figuerosa Street and Chick Hearn Court in the South Park district, which it has dubbed Fig Spectacular, according to a press release.
The full motion display is across from the entrance to the Crypto.com arena and is adjacent to restaurants, hotels and residential buildings along with entertainment venues including Microsoft Theater. A launch is planned for March 2023.
"We are delighted to have been awarded the media sales contract at this highly recognizable locale," Kevin Bartanian, CEO at Kevani, said in the release. "This exciting new agreement is an important win for us and a complementary addition to our existing world-class advertising assets. Los Angeles is simply unrivaled when it comes to out-of-home audiences."
A video overview of the site, including drone footage, is available below.
Provided by Kevani. |