Display Technology

Kerv Interactive launches connected TV solution

August 21, 2020

Kerv Interactive, an interactive video company, has launched its Connected TV product that can insert QR codes into video assets. With this tool, brands and content creators can showcase specific products and offer information or provide contextual shopping experiences, according to a press release.

End users can chance the QR-code responses based on how objects change in the content. The solution can also push the on-screen experience to a mobile device or perform A/B testing at the QR level.

"Our powerful, new CTV product helps bridge the gap between on-screen creative assets and lower-level KPIs, while also increasing time spent with creatives with the end goal of driving ROI," Marika Roque, COO of KERV, said in the release. "The QR response adds a new trackable destination and interactive experience to large-screen CTV and even linear advertisements."