News

Jaguar dealership uses rear-projection signage

April 19, 2007

MILAN, Italy — A Vikuiti Rear Projection display screen from 3M has been installed in the showroom window of J.B. Cars, a Jaguar dealership in Italy. The screen enables targeted communication of powerful, real-time, visual information on car incentives, deals and promotions to consumer audiences visiting, driving or passing-by the showroom.

The Jaguar dealership in Monza, near Milan, needed a display solution that would allow the business to update its branding and promotional messages regularly, in order to show the whole range of models available for sale. It also required a display that would produce sharp images from any angle, as the dealership is located in a densely populated, high traffic area. Additionally, the business wanted the ability to continue using the shop window for car access, even after installing the display system.

The dealership has installed a 75-inch diagonal screen and a 3M X80 digital projector mounted on the ceiling behind. Consistent levels of brightness and image clarity are produced with no hot spots or dark corners, even though the main showroom window is in direct sunlight during most part of the day. The window can still be opened and closed for car access.