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ISIGN completing digital signage install to Mac's stores

January 24, 2012

ISIGN Media Solutions Inc. is completing the activation of the first 500 locations on its digital signage network located in the Mac's Convenience Stores chain of about 1,400 stores. The company has been delivering real-time audience measurement since Jan. 3, according to a company press release.

"Within the next 2 to 3 days, we will have completed the activation of the initial 500 locations, and we expect to be able to send messaging to about 750,000 mobile devices per day with each connection and count being confirmed for advertisers on iSIGN's enhanced digital signage network," Alex Romanov, iSIGN's CEO, said in the release. "All advertisers will be able to measure the exact count of their audience in real time and receive message counts and redemption proof utilizing our Interactive Marketing Solution (IMS) 3.1 software solutions."

About another 1,000 locations will be installed and activated during the next 40 days and the daily count will increase in all markets to an estimated peak of 1.5 to 2 million devices daily. This number is in addition to the average of 1.5 million consumers who daily visit Mac's stores and purchase their products, according to the release.

The company expects the measured and confirmed audience to be the only one of its kind in North America that can deliver shopper analytics and promote Mac's loyalty membership to brands and services via mobile phones and devices.

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