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ISE: 1,500 BrightSign digital signage controllers installed in 80 FNAC retail stores
February 2, 2010
BrightSign has announced that 1,500 BrightSign networked sign controllers have been installed at 80 FNAC retail stores throughout France. FNAC is an international entertainment retail chain and one of the largest retailers of its kind in France. With its players driving more than 3,000 FNAC displays, BrightSign plays a key role in the largest retail digital signage network in France.
FNAC wanted full HD video and image-quality digital sign displays installed across all 80 retail stores in France for in-store promotions including ticket sales, TV sales and other products. The company also wanted the displays managed on a digital signage network to provide simple, easy updates on a daily basis.
TMM Communication was selected for the project because they differentiated their proposal by offering BrightSign players with a solid-state platform. The solid-state design provides higher reliability, supports networking for remote updates and is significantly more affordable than PC-based solutions, both on unit pricing and network service pricing. In addition, TMM offered to develop a unique software interface.
"With its extremely reliable and feature-rich solid-state media players, BrightSign has reached a milestone in the digital signage industry as it allows system integrators to offer powerful and cost-effective digital sign solutions to retailers like never before," said Michel Baronnier, CEO of TMM Communication.
The 1,500 BrightSign players that drive more than 3,000 digital displays in 80 stores are all networked and managed from FNAC's head office using BrightSign Network and the interface software TMM specifically designed for FNAC.
BrightSign Network is an all-inclusive networking solution based on xml technology. The technology allows skilled software developers to easily connect to BrightSign's hosted network service to provide value-added features like the interface TMM developed for FNAC. The interface, which simplifies presentation creation and content updates, interfaces with the BrightSign Network service to ensure smooth updates without having to access all of the management features.
Each FNAC store has three specific digital sign programmers that run at full-screen and play video mixed with still images. The first is a television display. This digital sign program utilizes a single BrightSign HD1010 player to run the same HD content displayed on about 80 televisions that are for sale which allows the customer to compare each TV on an equal basis.
The second digital sign program is a ticketing display: This is comprised of multiple large portrait displays mounted as a large video wall and run by BrightSign HD210 players. It displays promotions for upcoming concerts and other events, a calendar of events and pricing.
The third program is made up of POP displays. These displays are found next to store shelves and promote store wide savings/promotions, and each is run by a BrightSign HD210 player.
TMM is continuing with a number of projects for the retailer. At the completion of the project, 2,000-3,000 BrightSign units will have been installed in FNAC stores, including outlets outside of France.
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