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Intersection teams with Broadsign to offer pDOOH ad opportunities

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June 28, 2022

Intersection, an OOH media company, has partnered with Broadsign, an OOH ad technology developer, to offer more than 5,500 Intersection displays to the Broadsign Reach programmatic digital-out-of-home platform, marking Intersection's latest pDOOH activation with an external partner, according to the release.

With the Intersection network available on more than 30 Broadsign-integrated platforms, including Broadsign Ads, media buyers can target and reach populations with advertising and content in New York, Chicago, Philadelphia and other top markets via Intersection's LinkNYC, rail, transit and other street side displays.

"Our goal is to make our premium inventory even more widely available to marketers so they can reach their target audiences in major U.S. cities," Sheri Ham, VP of programmatic partnerships and sales, said in the release. "Our longstanding partnership with Broadsign is one of the many reasons we're excited to add Reach to our SSP portfolio."

Intersection's expanded use of the full Broadsign platform offers buyer capabilities such as programmatic guaranteed, preemptible campaigns, more flexible scheduling and support for HTML5 content, according to the release.

"Intersection is an industry innovator with prime inventory spanning some of America's busiest street corners, so we're honored to collaborate on their first external programmatic DOOH SSP activation," John Dolan, VP and global head of media sales, Broadsign, said in the release. "As the ad industry transitions to a cookieless world, the value of OOH is becoming clearer than ever to brands and agencies alike and this activation makes it easier for media buyers to broaden the funnel and reach audiences with contextually relevant OOH ads."