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Intersection signs OOH deal with Metropolitan Atlanta Rapid Transit Authority

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December 21, 2021

Intersection, an out-of-home media and technology company, has signed a 10-year contract to sell bus, rail and station advertising with the Metropolitan Atlanta Rapid Transit Authority, which provides 95% of the public transit trips in the metro Atlanta region, according to a company press release.

Through the agreement, Intersection will bring its static and digital media products to more than 800 buses and paratransit vehicles, nearly 40 bus and rail stations, and a number of EV charging stations to Atlanta. The contract will begin Jan. 1, 2022 and includes two one-year options.

"MARTA has prime advertising space, much of which is mobile and seen by tens of thousands of people everyday. Intersection impressed us with their creativity in using these spaces and their revenue generating abilities," Jennifer Jinadu-Wright, MARTA senior, director of marketing and sales, said in the release.

As part of the deal, Intersection will also deploy 200 digital advertising screens across the MARTA system, creating a network for the transit agency. Through Intersection's communications platform, IxNConnect, these screens will provide riders with access to real-time information such as transit times, alerts, nearby points of interest, and more, while MARTA will be able to manage and maintain its digital assets systemwide.

"Home to some of the country's top sports teams, world-renowned dining, and a job market that's attracting young professionals and Fortune 500 companies alike, Atlanta has quickly become a bustling market ideal for advertisers to reach a large, diverse audience," Scott Goldsmith, president and COO at Intersection, said in the release. "We look forward to working closely with the MARTA team to bring new advertising opportunities to the city of Atlanta."

This marks the seventh market for Intersection in the last 18 months, according to the release. With the addition of Atlanta to Intersection's portfolio, advertisers can reach consumers in each of the top 10 designated market areas in the country.

Intersection's media network also extends across markets such as New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Dallas and Seattle. In all, Intersection's network reaches over 50 million people through more than 400,000 digital and static assets nationwide.