News

InfoComm13: AOPEN showcasing interconnected digital signage ecosystem

June 11, 2013

AOPEN, a global manufacturer of digital signage and ultra-small-form-factor appliance computing, will be showcasing its "interconnected digital ecosystem" to meet retail demand for digital signage solutions at this week's InfoComm in Orlando, Fla., according to a company announcement.

AOPEN said its research indicates that retailers are eager to embrace digital solutions, and AOPEN Marketing Manager Angela Tang said that, with the majority of consumers now using smartphones and shoppers accessing the Internet while in shops and on public transport, digital signage has become central to retailers' omnichannel strategy.

"Retailers want the advantages that digital can give them, and they know their customers expect instant information," she said in the announcement. "We've created solutions to meet specific needs, from content and messaging to customer tracking and analytics, which we'll be demonstrating in the QEWs [quarterly engineering workshops by AOPEN at the show]."

AOPEN's solutions include the versatile OpenSign, digital menu boards, smart retail showcases and smart retail show windows, the company said. AOPEN also has adopted a multiplatform approach, the company said, with its OpenService initiative welcoming a wide range of different partners to enhance solution offerings.

"These solutions are ideal for resellers wanting to access this fast-growing sector," Tang said. "Retail is the biggest vertical for digital signage, with IMS forecasting US$2 billion in sales by 2015 for hardware alone. Touchscreens are now reliable, cost effective and Web-connected, putting them within reach of retailers large and small."

Learn more about digital signage hardware.