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INFOCOMM: Finding digital signage ROI outside of retail
April 29, 2009
InfoComm International: Environments like corporations, educational facilities, government offices, hospitals, hotels and convention centers have less of a focus on moving merchandise with digital signage and more of a focus on providing information. However, the long-running discussion of digital signage networks and return on investment (ROI) has become even more important as clients across all verticals are reviewing capital expenditures with a closer eye. The true sticking point is calculating ROI for non-retail clients.
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