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Industry Weapon offering free digital signage 'Content Program' to subscribers

Pittsburgh-based digital signage specialist Industry Weapon is now providing a complimentary Content Program to subscribers who lack the time to create new content for their digital screens on a day-to-day basis. The program pushes fresh media, relevant to their industry, to the signage each day.

August 26, 2014

Pittsburgh-based digital signage specialist Industry Weapon is now providing a complimentary Content Program to its software-as-a-service subscribers who lack the time to create new content for their digital screens on a day-to-day basis, according to a company announcement. The program pushes fresh media, relevant to the subscriber's industry, to the signage each day, the company said.

"The reason why most digital signage deployments fail is because the content doesn't change enough. Once the signs become boring, the entire infrastructure is a lost cause," Industry Weapon CEO David Wible said in the announcement. "We provide our clients with a program that keeps their signage new and exciting without them having to do anything."

The Content Program begins on a simple dashboard platform, into which users type their messages into templates designed for their specific industries. Afterward, the dashboard automates the input into aesthetically pleasing slides, complete with the users' branding and colors, according to Industry Weapon. The slides change appearance three times a day on an eight-day schedule, totaling 192 different slides.

Most viewers will be primarily interested in what Industry Weapon deems "focus content," the company said. Focus content is made up of information such as important announcements, company spotlights, performance metrics and executive messaging. This content is programmed to utilize the majority of the screen.

After focus content is "anchor content": media displayed for the purpose of engaging broader audiences. Industry Weapon's anchor content consists of several elements, including date, time, weather, social media, news feeds and fun facts. Users can choose up to eight categories per vertical.

The digital media company also incorporates high-quality video content onto their subscribers' signage as an added bonus, according to the announcement. Slides are accompanied with a partial screen video or a motion graphic. The program changes the videos three times per day, and alternates the color and animation of the motion graphic each day for eight days.