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IndoorDIRECT DOOH signs agreement with Major League Baseball Network
July 8, 2009
DALLAS — IndoorDIRECT, which has built a television network exclusively for quick-service and fast-casual restaurant chains across the nation, has signed a content and advertising agreement with the MLB Network to bring professional baseball coverage to its programming. IndoorDIRECT is the first digital out-of-home television network to feature this leading sports content owner.
"We highly value the loyal fan base this sports entity brings to theBITE Network," said Steven Justman, president of entertainment, marketing and sales for indoorDIRECT. TheBITE Network is the name of indoorDIRECT's entertaining programming shown in restaurant locations. "The League understands that large numbers of baseball fans visit quick-service and fast-casual restaurant locations each week and are actively engaged with theBITE Network's content and advertising messages."
MLB Network is supplying theBITE Network with content that includes behind-the-scenes footage, special player interviews and promotions for other MLB Network programs through theBITE Network.
"Airing MLB Network content on theBITE Network is a strong complement to our business objectives," said Tony Petitti, CEO of the MLB Network. "This partnership will allow us to continue to broaden our audience through a new digital channel and further engage and inform MLB fans."
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