News
IndoorDIRECT DOOH network gets social via LocaModa
January 25, 2010
IndoorDIRECT, creators of Restaurant Entertainment Network, today announced that they are licensing LocaModa's place-based social media platform.
IndoorDIRECT has integrated LocaModa's platform into the shows (theBITE, theBITEWeekend, andtheBITE@Nite) featured on Restaurant Entertainment Network and can now run mobile and social interactive applications in more than 1,000 quick-serve restaurants including Wendy's, Carl's Jr. and McDonald's.
LocaModa's platform enables IndoorDIRECT to connect brands and consumers to interactive social media on venue screens and on social networks like Twitter and Facebook and on brand Web sites in real time.
"Media networks cannot ignore the impact of mobile or social technologies and their ability to connect and engage audiences," said Bill Myers, COO and co-founder of IndoorDirect. "LocaModa has impressed us with their commitment to delivering innovative, interactive solutions focused on connecting venues to social media networks."
LocaModa's partnership with IndoorDIRECT will allow them to sell interactive advertising on the Restaurant Entertainment Network.
"IndoorDIRECT's focus on engaging content translates into a success story that inspires the industry," said Steve King, VP Sales, LocaModa. "We are delighted to be partnering with the leaders in the QSR category and helping them leverage mobile and social networks to enhance their connectivity to their audience and brands."
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