News
IdeaCast and Gas Station TV hope for 1 billion impressions
February 21, 2008
MediaPost: Two big video companies are teaming up to expand their reach, possibly heralding a new round of deal-making in the booming out-of-home video market. The non-financial strategic alliance brings together IdeaCast — which operates Health TV, Transit TV and the Six Flags TV network — with Gas Station TV, which operates a network of displays in gas station pumps and convenience stores. Offering access to consumers in the top 150 DMAs, the companies hope to deliver one billion impressions to advertisers by the end of this year.
Related Media
Subscribe
Get the latest news and resources from Digital Signage Today.
