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IAdea, Litemax jointly showcasing new graphics architecture for video walls at ISE16

Digital signage platform provider IAdea announced it will be demonstrating its DGA-powered AnyTiles video wall solution at the upcoming Integrated Systems Europe show, Feb. 9-12 in Amsterdam.

January 21, 2016

Digital signage platform provider IAdea announced it will be demonstrating its AnyTiles video wall solution at the upcoming Integrated Systems Europe show, Feb. 9-12 in Amsterdam. Powering the solution is a novel technology named Distributed Graphics Architecture that "seeks to become the industry's standard for virtually unlimited display resolution on ever larger video wall installations," the company said.

According to IAdea, video walls are seen as the next growth engine for digital signage. Research reports estimate up to three times faster growth rate in the video wall segment compared to digital signage in general. Certain markets saw as much as eight times more shipments of public displays for video walls compared to single-screen digital signage. One of the challenges identified in the video wall market segment is the inability to keep up with the need for ever higher pixel resolution as video walls expand. Ordinary computer graphics from a single computer top out their pixel-driving limit at around 20 displays, the company said.

The new DGA solution works by weaving together a number of independent, ordinary off-the-shelf graphics hardware into one large, coordinated display fabric, the announcement said.

According to IAdea, the idea is not different from the Hadoop computing architecture that gathers multiple ordinary computers to form huge, unlimited computing clouds. Hadoop is now employed by software giants including Google, Facebook, SAP and IBM to perform affordable and scalable data crunching. IAdea said it commercializes the DGA technology with its AnyTiles video wall system. Several projects around the globe are driving pixel-perfect content on very large video walls using this solution, the company said.

"We have been working with several industry leaders under non-disclosure terms for the past couple of years. Related technologies with commercial products will be unveiled later this year, and the video wall integrators are expected quickly embrace the new way once they see how well it works," IAdea CEO John Wang said in the announcement. "The momentum behind DGA is tremendous as we utilize off-the-shelf parts often found inside your cellphones to jointly do amazing graphics with virtually unlimited scalability. Once people get used to seeing pixel-perfect graphics on video walls, there will be no going back to today's fuzzy, old-style video walls. We are thrilled to show off the technology with the support from Litemax, a visionary who is building the future of the display industry."

IAdea will be exhibiting the Litemax DLO4603 display to display AnyTiles. The displays feature a full-HD resolution of 1920 by 1080, and will be shown delivering an 8K-by-2K display tiled together in a four-by-two format designed for media broadcasting and commercial advertising at shopping malls, sports arenas, exhibition halls, casinos, hotels and resorts. 

"Litemax is proud to join ISE 2016 with IAdea, our esteemed partner, showcasing our award-winning display wall solution," said David King, president of Litemax. "At Litemax, we will continue to build advanced systems and enable intelligent platforms for the digital signage market."

IAdea said its solution is compatible with running Microsoft Windows-based software, as well as supporting HTML5-based vector graphics and animation in addition to playing videos, in order to enhance the applicability of the solution.