News

Hungarian retail upgrades with digital customer experiences

December 20, 2016

Telenor, an electronics retailer based in Hungary, is upgrading its stores with digital check-in, digital signage software, displays and more to create an interactive digital experience. IntuiLab provided the software IntuiFace to power the retailer’s digital makeover, according to a press release.

Telenor has upgraded its stores in a variety of ways including:

• Digital check-in via mobile. With this, customers can receive a notification of when it is their turn to explore the new store.
• Devices now display their price and information on their screens when customers pick them up.
• A tablet for users to watch demo videos of all products.
• Products are now arranged into four counters that cover four different areas of life, which are Efficiency, Sharing Experiences, Sports and Health and Entertainment.
• Thematic counters that feature important events. For example, currently customers can use a virtual reality app on Telenor’s devices to take a picture of themselves with the Hungarian football team’s uniforms. Customers can email the picture or share it on social media.

"We see that our customers start preferring our electronic channels over traditional customer service: they purchase their devices in our webshop, buy new services in MyTelenor and pay their bills using Telenor Wallet – this is why the role and function of stores is changing. In our new digital experience stores, we primarily intend to provide our customers with the opportunity to experience our latest digital services and devices on how they contribute to their lives so that they get first-hand experience before a purchasing decision," Christopher Laska, CEO of Telenor, said in the release.

Telenor uses IntuiFace to power all the interactive components of the store to craft this digital experience. IntuiFace is designed to provide these services without any coding on the customer’s end, according to the release.