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Hughes enables digital signage for Carrefour in Brazil
March 4, 2008
GERMANTOWN, Md. — Hughes Network Systems announced that it has completed the installation of a HughesNet Managed Service Solution connecting 108 Hypermarket store locations of Carrefour in Brazil to deliver Carrefour TV. CerejaPRN, the largest in-store media company in Brazil, selected Hughes in late 2007 to connect all Carrefour stores via its nationwide HughesNet broadband satellite service.
Every store is now equipped with flat-screen panels in strategic locations with high consumer traffic, such as the produce and meat sections and at cashier stations. Both editorial content and advertising from Carrefour and other advertisers will be delivered to these locations. Selected partners will provide this new in-store media solution with beauty, cuisine and travel tips, as well as technology and sports news.
The HughesNet Digital Signage solution is capable of simultaneously transmitting a large amount of content to every point in the network and is bidirectional, meaning that each remote point can receive and transmit information by satellite, enabling CerejaPRN to monitor every Carrefour supermarket remotely. The HughesNet solution also provides advanced reporting and reliability measures, reassuring advertisers that their messages are delivered to the point of purchase.
CerejaPRN is a joint-venture between Cereja Digital, a leading out-of-home digital media company in Brazil, and Premier Retail Networks (PRN), a wholly-owned subsidiary of Thomson SA.
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