News

How to take digital signage out into the elements

July 16, 2012

Digital Signage Today and digital signage display provider Manufacturing Resources International recently held a live webinar that covered what end-users need to know when they deploy digital signage outdoors.

The free webinar, "Taking DOOH Outdoors ... Literally," is now available for on-demand viewing on Digital Signage Today, here.

The presentation, led by MRI's Peter Kaszycki, looked at how, when digital signage is deployed in outdoor environments, displays are in an uncontrolled and harsh environment that is constantly changing, meaning anything can happen to them. Therefore, it's important to consider a number of factors before choosing and deploying outdoor digital displays. And it provided participants with a detailed overview of the challenges — and benefits — of outdoor deployments and the specific step-by-step items deployers should consider to ensure a successful and profitable deployment, aiming to provide a "Roadmap for Success" for those companies that will be literality going "outside" with their digital-out-of-home campaigns.

Kaszycki looked at key issues around outdoor vs. indoor displays:

• Making sure outdoor displays have been built to withstand, and operate in, harsh weather conditions and direct sunlight, as well as extreme temperature fluctuations.
• Protecting outdoor displays from vandalism, and from damage from dust, dirt and other particulates.
• The importance of keeping all the above factors in mind when evaluating outdoor displays along with other additional costs associated with outdoor vs. indoor digital LCD Displays.

Read more about outdoor digital signage.