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How effective is in-store digital signage?
January 6, 2008
The Economist: In-store digital signage seems like a no-brainer for big retailers. It makes their shops more attractive to consumer-goods companies because they can advertise directly to a captive audience. It lets retailers run their own advertisements and promotions. It keeps shoppers informed and entertained. And after a large investment in the in-store network, it can be a lucrative source of advertising revenue. Even so, in-store television has so far worked well only for some retailers in some countries.
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