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Houston Chevy dealer taps into automotive digital signage
October 8, 2007
HOUSTON — Landmark Chevrolet, the largest Chevy dealership in Houston, Texas, and one of the largest U.S. parts distributors for General Motors, has partnered with San Diego-based technology provider, 42Media, to implement a digital signage network. The private TV network combines television programming with custom messages and advertisements from Landmark Chevrolet.
"Our customers may not even be aware that we offer a whole range of services, parts and accessories beyond our large inventory of new and used cars and trucks," said Richard Crabtrey, parts director of Landmark Chevrolet. "Customers waiting to get their oil changed might discover a discount on new tires, a great deal on a new 2007 Chevy Corvette or how to install a DVD player in their Tahoe."
The digital signage network is also an important educational tool for Landmark Chevrolet employees. "Our products and services are so extensive that even the best-trained employee can't remember everything," Crabtrey said. "Through digital signage, our customers get the current information they need, while at the same time, employees are getting educated."
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