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Home of the New England Patriots engaging fans with digital signage

As part of a technology upgrade, the Kraft Group, the family-owned enterprise that owns Gillette Stadium and the New England Patriots recently turned to LED visualization solutions manufacturer NanoLumens to install seven NanoSlim LED digital signage solutions.

November 20, 2015

As part of a technology upgrade designed to increase fan engagement and replace dated displays, the Kraft Group, the family-owned enterprise that owns Gillette Stadium and the New England Patriots recently turned to LED visualization solutions manufacturer NanoLumens to install seven NanoSlim LED digital signage solutions. According to an announcement from NanoLumens, four solutions were installed in the Patriots Hall of Fame and three in the newly opened Optum Field Lounge, a new space designed to brings fans closer to the action than ever before with improved sightlines to the playing field.

"When the Kraft Group first undertook the initiative to redefine the fan experience for the 21st century, they set out to work with companies that could live up to their imagination in terms of providing visualization solutions that set a new standard for interactivity and engagement," said Dana Michaelis, director of sales/Northeast at NanoLumens. "We are proud to have been selected to serve on their team for The Hall at Patriot Place presented by Raytheon and Gillette Stadium's Optum Field Lounge.  The result is a series of stunning visualization solutions that forge a closer bond between fans and their team." 

The Hall at Patriot Place presented by Raytheon is an interactive attraction adjacent to Gillette Stadium. Throughout its exhibit galleries, The Hall showcases the tradition of the New England Patriots, explores the history of football in New England, and promotes math and science education for the thousands of schoolchildren expected to visit each year. Tasked to upgrade the display technology within The Hall, HB Communications installed four double-sided NanoLumens NanoSlim solutions that attract visitors into the venue and interact with them once inside.

The displays installed in The Hall stand 22-feet tall by 4.5-feet wide and are eye-catching visual elements designed to attract visitors into the 30,000-square-foot modern museum exhibit space. From the outside, 9 mm pixel pitch solutions showcase the Patriots' best players, past and present. Once inside, visitors can view and interact with the visualization solutions, built with a 5 mm pixel pitch. Also, the interior display of the double-sided NanoSlim solutions is connected to an interactive panel, allowing visitors to enter the name of their favorite Patriots player and instantly receive videos, photos and statistics about the athlete's career.

To further engage with their season ticket members, the Patriots created Gillette Stadium's first ever field-level space, which offers an array of video technology, including a 30-foot-by-9-foot 2.5-mm pixel pitch NanoSlim Engage solution and two 5-mm, 35-foot-long ribbon displays. With the NanoSlim Engage solution, fans never miss any of the action in the Optum Field Lounge. When it's not game day, the space can be rented for a variety of private events, including corporate receptions, holiday parties, galas, meetings, fundraisers and more.