News

HoloPundits intros AR platform

July 9, 2019

HoloPundits Inc. recently introduced its TotalAR solution, which allows end users to overlay augmented reality content over static content. A customer can then interact with the AR content using a smartphone, according to a press release.

"As a holistic platform, TotalAR is aimed at democratizing AR for all marketers by providing the freedom to add AR to existing materials," Vinod Vega, CEO, HoloPundits, said in the release. "Organizations can harness and integrate dynamic digital content to static materials from actual products, to packaging, brochures, coupons, pamphlets, business cards, user manuals, signage, displays and much more. It lets organizations create, target, and measure relevant content for their customers."

HoloPundits built TotalAR to deliver better customer conversion rates through "customized, captivating and compelling marketing and branding campaigns," according to the release.