Hivestack partners with RZK Digital, expands in Brazil

Hivestack, an international pDOOH firm, continues its expansion in Brazil, announcing a partnership with RZK Digital, a São Paolo programmatic advertising supply side platform, according to a press release.

RZK Digital operates a fleet of LED displays focused on captive-audience bus terminal locations in São Paolo.

The partnership integrates the RZK Digital DOOH inventory with Hivestack's SSP, aiming to facilitate private marketplace deals for domestic and international advertisers while leveraging an estimated 210 million weekly impressions and providing enhanced analytics and omnichannel metrics.

"Since our inception as a company, our focus has been to build a data adtech that extracts value from the flow of people," Eduardo Mantegazza, CEO of RZK Digital, said in the release. "As founder and CEO, I am very happy to see RZK establish such an important international partnership in our search for digitalization of the OOH media in Brazil. Plugging our business into the Hivestack network will not only improve business results and accountability for our clients, but also enrich the way in which companies perceive and plan to invest into the DOOH space."

Digital Signage Today previously reported on Hivestack's entry into the Brazil marketplace, which accounts for 30% of global annual spending in out-of-home advertising.