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High tech Home and Garden Center installs retail digital signage

April 20, 2008

RENO, Nev. — With a hard-pressed construction industry and housing market, Steve Ploussard, owner of Home and Garden Center DIRECT (hgcDIRECT), wants to bring homeowners and subcontractors together in an environment with no sales pressure. Using Image Base International's wayfinding touchscreens and Web site portal technology, the center will offer vendors and customers looking to remodel in a slow market a world-class system that allows navigation of the booths and access to vendor services and information.
 
"IBI's technology will give customers a new and improved shopping experience in the remodel market. The technology will benefit both homeowners and contracting services unlike anywhere else in Reno, seven days a week," Ploussard said.
 
Image Base International provided a high-tech solution that allows vendors, employees, and customers a touch-screen kiosk that will serve as a high-resolution interactive map of the center. Once a customer visits a booth, the vendor and customer can interface on the hgcDIRECT Web site portal, answer questions, send information and the vendor can track leads. Through this technology, the hgcDIRECT staff will be able to access this portal database and facilitate vendor and customer needs.
 
A Web portal is a password protected Web site network that distributes information to authorized users, such as vendors, customers and hgcD staff.

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