News

Health care network uses open API to deliver digital signage to local practices

A health care digital signage network has used BroadSign's open API to create an online client portal aimed at small and medium-sized medical facilities, to deliver its enterprise-level digital signage software platform to local operators, the company announced today.

September 9, 2014

A health care digital signage network has used BroadSign International LLC's open API to create an online client portal aimed at small and medium-sized medical facilities, to deliver BroadSign's enterprise-level digital signage software platform to local operators, the company announced today.

Mediplay Inc., owner of Mediplay Network, used the open API to create Mediplay Connect, catering to small and medium-sized medical facilities and delivering the digital signage platform to local operators in "an easy-to-learn and simple-to-use manner," according to BroadSign.

"With the help of BroadSign Open and feedback from our subscribers, Mediplay has successfully developed a product that makes digital signage approachable to any size practice," Mediplay COO Jon Barnes said in the announcement.

The Mediplay Network runs in waiting and exam rooms across the U.S. and generates 12-million views per year via 400 screens. Mediplay Connect allows subscribers to manage their displays and content loops, and the Mediplay Network's ad-free nature means subscribers may schedule any amount of content and are not confined to a specific loop length.

Mediplay Connect gives subscribers access to a content library of more than 600 videos covering 23 medical specialties. Manufacturer videos, news, entertainment feeds such as National Geographic and a variety of customizable templates like "before and afte" and "physician biography" are also available. In addition, subscribers can upload and manage their own media in a private library. 

Mediplay Connect also facilitates instant messaging, a way to convey wait times, sidebar images and background music to complement programming. At all times, the date, practice or facility logo and local weather are displayed on the screen.

"BroadSign was the first to bring an open API to the digital signage space, as we believe the future of digital signage lies in the creation of smart content running on standardized platforms," said Daniel Parisien, vice president of marketing and strategy at BroadSign, in the announcement. "Mediplay Connect is a great example of how integration allows network operators to focus on improvements while reducing overhead costs."